So reads the Shameless Soapbox! Granted the participant instructions read a little more elegantly, but in essence it boils down to this.
Earlier in the year, Connect Wellington founder Bill McDonald wondered this: what would it look like if we brought together catalysts for positive change, threw in some connectors, some contributors and pulled in a crowd? Could we create an even cooler little capital city, one that supports everyday Wellingtonians to do great things?
Thanks to Bill's initiative we get to step up onto the specially built soapbox, and pitch our ideas on possibilities for the future to the crowd. What else makes this so awesome? Bill shared a bit about the old days, when he'd be the one standing at the back of the room, hoping he wouldn't have to speak. He stepped into the courage zone, gave his vision a shot, and now we get to give the soapbox a shot too.
So, how do you nail stuff in a mere two minutes? These guys stood out to me on Friday night's edition:
1. Show passion in spades. Ben's enthusiasm connected us to why we should try his new Count Me In app. It's innovative. It's exciting. It's going to make a difference.
2. A prop. Ben whipped out his smartphone and showed us how the app makes it easy to find ethical business.
3. Free stuff. Just like the in-app rewards & loyalty points obtained for supporting sustainable products and services, Ben had chocolate stacked up for the first five subscribers. Sweet.
1. Start with a story. "One person's printing error is another person's notebook". We can suddenly see this. It intrigues us. It makes us want to ask: how?
2. Attention grabbing action words. Using language like 'disruptive' drives MisPrint's mission of making us think about repurposing before recycling in an exciting way, a way that speaks to our quiet (or not) rebellious side.
3. Steer away from features, speak in opportunities. In explaining MisPrint's ecoloop service, Priscilla painted this picture: "We'll give your waste paper back to you, as a funky, unique set of stationary. You might want to keep it, or give it as a gift to your clients".
If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.
― Winston S. Churchill